Opportunities and Challenges of Halal Certification in Micro, Small and Medium Food Enterprises (MSMEs) in Bandung

  • Juliana Juliana Ilmu Ekonomi dan Keuangan Islam, Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia
  • Relly Revinda Ilmu Ekonomi dan Keuangan Islam, Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia
  • Rumaisah Azizah Al Adawiyah Ilmu Ekonomi dan Keuangan Islam, Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia
  • Firman Manne Department Accounting, Faculty of Economics and Business, Universitas Bosowa, Makasar, Indonesia
  • Abdurrauf Umar Accounting, Usmanu Danfodiyo University, Sokoto, Nigeria
  • Ahamad Muhammad Oroji Digital Finance, Loughborough University London, London, United Kindom
DOI: https://doi.org/10.47076/jkpis.v7i2.228
Keywords: Halal Certification, MSME, SWOT analysis, IFAS, EFAS

Abstract

The purpose of this study was to knowing and analyzing the halal certification strategy in Greater Bandung with the IFAS and EFAS matrices based on expert judgment surveys. The method used in this research is a qualitative method with a descriptive research design. The analytical tools used are the IFAS matrix (Internal Strategic Analysis Summary) and the EFAS matrix (External Strategic Factors Analysis Summary). The results of the study show that the internal external matrix (IE) is in quadrant I with growth conditions. Stakeholders in Raya Bandung need to make efforts to improve halal certification. Several efforts that can be made by stakeholders are increasing awareness of the importance of halal certification so that they can help each other and support the implementation of halal certification in Greater Bandung. This research is the first to analyze the halal certification strategy for MSMEs in Greater Bandung.

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Published
2024-11-01
How to Cite
Juliana, J., Revinda, R., Al Adawiyah, R., Manne, F., Umar, A., & Oroji, A. (2024). Opportunities and Challenges of Halal Certification in Micro, Small and Medium Food Enterprises (MSMEs) in Bandung. Jurnal Kajian Peradaban Islam, 7(2), 153-160. https://doi.org/https://doi.org/10.47076/jkpis.v7i2.228
Issue
Vol 7 No 2 (2024): Islamic Research
Section
Islamic Economics and Finance
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